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Description:
An intro to Search Engine Optimization (SEO) and Content Management Systems (CMS) for
the web. A step-by-step approach to organic and paid search engine optimization. Learn
about free statistic collectors and what makes a web site move up in placement.
Course Objectives:
Upon successful completion of this course, students will be able to:
- Determine the business model of a website such as: Business-to-business,
Business-to-consumer, Large organization, Small Organization, Brick-and-Mortar
vs E-Commerce, Social networking, Blog. [REASON]
- Compare and contrast how different search engines work. [COMMUNICATE]
- Develop and implement an SEO plan. [COMMUNICATE]
- Create a baseline and keyword strategy for a website. [REASON]
- Create an ongoing plan to establish good SEO practices. [COMMUNICATE]
Click this link to view the course syllabus:
CIS 244 Syllabus
My Reflection on this Classs:
SEO and CMS presented an interesting adventure into a study of things that are
always changing. SEO changes very frequently, which is why businesses need to keep
a constant eye on their websites to assure meeting business goals. The most valuable
lesson from this class came from the text: "...just an hour a day". That is all it
takes to keep your site up to speed. However, you need to actually spend this time
on SEO in order to be effective.
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