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CIS 244 - Web Development IV: Introduction to Search Engine Optimization

Winter, 2013 - 5.0 Credits

Course Overview:

An introduction to Search Engine Optimization and content management for the web. A step-by-step approach to organic and paid search engine optimization. Learn about free statistic collectors and what makes a web site move up in placement.

Course Objectives:

Upon successful completion of this course, students will be able to:

  1. Determine the business model of a website such as: Business-to-business, Business-to-consumer, Large organization, Small Organization, Brick-and-Mortar vs E-Commerce, Social networking, Blog.
  2. Compare and contrast how different search engines work.
  3. Develop and implement an SEO plan.
  4. Create a baseline and keyword strategy for a website.
  5. Create an ongoing plan to establish good SEO practices.

What I Learned:

This was an interesting course, and I certainly learned a great deal about SEO. I was especially interested in the CMS (Content Management Systems) half of the course, but would have appreciated an opportunity to have some 'hands on' experience with a CMS, like Joomla.

Projects:

Project 1:   CMS Recommendation